0 item(s)€0.00

Your opinion please - Rioja

Which label do you like best? The same wine is in each bottle - an excellent, inexpensive Rioja that I am fairly sure we are going to buy. Let's call the labels 'classic' (on the left) and 'modern' on the right, for those of you who just want to leave a one-word response, though I'd be very keen to read reasons for a preference. Which one, if either says to you "Buy me, drink me, I taste good, I guarantee to improve your general sense of well-being" and so on?

21 thoughts on “Your opinion please - Rioja”

  • Classic. The other label looks too modern. the classic has a bit of character.

    Reply
  • Definitely the classic. Wouldn't even look at the modern. Although some of your (younger?) potential customers might mistake the classic for a bottle of whiskey or something!!!

    Reply
  • Classic

    Reply
  • Classic. You expect Rioja to have a certain label style. The modern one would be invisible in a sea of non-descript aussie or SA labels.

    Reply
  • CLASSIC...ALTHOUGH IT IS DIFFUCULT TO CHOOSE THE BEST BECUASE I LIKE BOTH OF THEM FOR A YOUNG DOC RED RIOJA WINE. I SELECT THE CLASSIC BECAUSE AT THE SAME TIME IS ORIGINAL AND DIFFERENT FROM THE TYPICAL CLASSICAL LABEL.

    Reply
  • Much prefer the new modern one. Classic one looks old fashioned and musty. New one looks clean, fresh and refreshing and IMHO much more attractive and I'd be more likely to purchase it. In particular as I have not seen too many modern looking Rioja labels.

    Reply
  • Modern. Funky, Spanish, vibrant - neither flashy Australian or traditional French design, but understated abstract modernism ;)

    Reply
  • Caroline@Bibliocook March 29, 2007 at 11.04 am

    I'd go for the more modern one - it's cleaner. Does it mention rioja though?

    Reply
  • Classic - the other one looks out of place, unless its in a trendy bar.

    Reply
  • Thank you everybody so far! I should point out that Esther is my contact at the bodega; it's always interesting to learn what the supplier thinks about their own product (the export dep't doesn't necessarily get much say in what the bottles look like). The modern label does have the word Rioja on it - I think it has to by law - but in a discreet grey.

    Reply
  • Modern. The classic looks too clunky and reminds me of the Jack Daniels design.

    Reply
  • Has to be Modern (seeing as it's inexpensive). The old one looks like a bottle of plonk dear Great Grandma bought for Great Granda's wake thinking it would be nice because it had a "real wine" label.

    Reply
  • I like the modern label.However if I was buying wine I'd probably pick up the Modern on the basis of the label and then put it down and buy the Classic. Because the Classic looks more like I expect a wine label to, and so my intuition would be the Classic one contains wine made by people who know what they're doing.But you know what they say about users of your product: Don't listen to them, watch them. If you can, put both on your shelves, record the sales and watch people buying and post a report!

    Reply
  • Modern!Clearly your early morning/late night posters went for the Classic! Must be some analysis in that?

    Reply
  • Neither label jumps out at me as the better. The classical label has the merit of exhibiting sophistication and eliciting images of fine dining at home and the more contemporary label elicits notions of fun sophisticated parties. Personally I would forego a Rioja in either setting for a full bodied bottle of buckfast in a canal or park-like setting instead.

    Reply
  • There's definitely much more to the choice than what's in the bottle most of the time - we might do a watching trial in the English Market... While we're sampling the Buckfast, we might review our other options atBum Wine.

    Reply
  • Classic at last (after long time thnking about it) Because I feel the modern one has not enough impact, and you can always recognize what is inside the old one.

    Reply
  • It looks as though we might bring in both labels and give Frank's suggestion a try. Reactions here at the Wine Depot have been about 60/40 in favour of the classic label.

    Reply
  • [...] may remember that I asked your advice about which label you would prefer on our new Rioja, not so long [...]

    Reply
  • Paul

    In all truth, the modern one is the more anonymous. Of course, it's nicer than that classic old relic. I must admit I don't care what shape the bottle is, what color the label...it's the contents that counts. I feel it should be highly visible that the wine is "RIOJA", as otherwise, well, it could be anything else, and that doth not, I believe, sell wine.

    Reply
  • Julian

    Thanks, Paul, for a spirited reply. We're strangely fond of our classic old relics in this part of the world, but I take your point. The traditionally labelled bottle and its tasty, fruit-driven contents are doing quite well for us. The word Rioja has magic powers still, you're right.

    Reply
Leave a Reply